TikTok RPM is revenue per mille, meaning how much you earn per 1,000 qualified views in the Creator Rewards Program. It shows how effectively your eligible videos turn views into money.
RPM varies based on originality, watch time, search value, engagement and audience location. Commonly reported RPMs range from about $0.40 to $1.00. Track RPM by video to identify content that earns the most and refine your strategy.
Step-by-step plan
Find RPM in the Creator Rewards dashboard.
Compare RPM across your rewarded videos.
Identify traits of high-RPM videos.
Create more content with those traits.
Monitor RPM changes over time.
Example: a video earning $45 from 60,000 qualified views has an RPM of $0.75 ($45 ÷ 60,000 × 1,000). Tracking that number per video reveals which formats pay best.
Why this works
TikTok's Creator Rewards Program pays per 1,000 qualified views on original videos longer than one minute. Qualified views come from the For You feed, last at least a few seconds and exclude fraudulent or promoted traffic. Creators commonly report RPMs between roughly $0.40 and $1.00, sometimes higher for searchable, high-retention content, but TikTok does not publish a fixed rate. Followers and likes are not paid directly; they help only by producing qualified views and brand deals.
Common mistake to avoid
Using total views to calculate RPM. Only qualified views count, so dividing by total views makes your rate look lower than it really is.
Pro tip
Keep a spreadsheet with RPM, length, topic and average watch time for every rewarded video. Patterns emerge quickly and turn RPM from a mystery into a lever you control.
Check it before you post
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