YouTube typically pays about $100 to $1,000 for 100,000 long-form views. Many channels earn roughly $200 to $500, while high-RPM niches like personal finance or B2B software can earn $1,000 or more.
100,000 Shorts views usually earn somewhere around $2 to $10, reflecting much lower Shorts RPM. Earnings also depend on how many views are monetized: viewers using ad blockers or in low-CPM countries reduce revenue. YouTube Premium watch time adds a share of subscription revenue. Use your Studio RPM to project earnings, and consider sponsorships, which can pay more than ads for 100,000-view videos in valuable niches.
Step-by-step plan
Calculate earnings using your actual RPM × 100.
Separate Shorts and long-form earnings.
Check audience geography in Studio analytics.
Add sponsorships for higher income per video.
Use affiliate links to boost per-view earnings.
Why this works
YouTube pays from ad revenue, so earnings depend on RPM: what you keep per 1,000 views after YouTube's share. Long-form creators keep 55% of ad revenue and commonly see RPMs between about $1 and $10, with finance, software and business niches above that. Shorts share a pooled revenue model at 45% and usually earn a few cents per 1,000 views. Audience country, season, video length and how many views are monetized all move the number.
Common mistake to avoid
Assuming every view is monetized. Many views carry no ad, which is already reflected in RPM.
Pro tip
Add a relevant affiliate link at the top of the description of any video likely to reach 100,000 views. A one percent click-through rate on a $40 product with a ten percent commission can match or beat the ad revenue.
Check it before you post
Don't guess why your video is stuck.
Upload it to VIRAL AI to get your Viral Score, predicted views, and instant hook fixes in 20 seconds. VIRAL checks your first three seconds, pacing, captions and on-screen text against patterns from high-performing YouTube videos, flags the exact moments viewers are likely to swipe away, and suggests stronger hooks you can film before you post. It is free to start on iPhone, Android and the web, so you can test every idea before it goes live.
VIRAL