Facebook does not publish a single universal view threshold for monetization. Eligibility for programs like Content Monetization depends on factors such as originality, policy compliance, account standing and invitations or eligibility checks, while some older programs used follower and watch-minute requirements.
Historically, in-stream ads required thresholds like followers and minutes viewed over 60 days, and those numbers changed over time. Today, the Professional dashboard shows which programs you qualify for and what is missing. Focus on consistent, original content with strong retention, because performance and policy compliance determine eligibility more than a fixed number of views.
Step-by-step plan
Check eligibility in the Professional dashboard.
Post original content that you filmed or transformed.
Build consistent watch time and engagement.
Follow Meta’s monetization policies.
Apply when invited or eligible.
Example: a creator who meets audience requirements is still ineligible because some Reels reuse TV clips. After removing them and posting original videos, the dashboard shows the account as eligible.
Why this works
Facebook distributes Reels to people who don't follow you based on predicted watch time, shares and meaningful comments, and it now favours original creators over pages that repost others' clips. Monetization runs through Meta's Facebook Content Monetization program, which combined in-stream ads, Reels ads and performance bonuses into one invitation-based or apply-when-eligible system inside Meta Business Suite and the Professional Dashboard. Eligibility, payouts and available countries change frequently.
Common mistake to avoid
Chasing a specific number from old guides. Requirements change; check the dashboard.
Pro tip
Enable professional mode and review eligibility monthly. Meta often updates programs and invites eligible creators quietly through the dashboard.
Check it before you post
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