You join the TikTok Creator Rewards Program from Creator tools once you meet the requirements, which have included being at least 18, having 10,000 followers, reaching 100,000 video views in the last 30 days and having an account in good standing in an eligible country.
When eligible, open Creator tools, select Creator Rewards Program, review the terms and apply. Once approved, only original videos longer than one minute earn rewards, and payouts are based on qualified views. TikTok highlights originality, play duration, search value and audience engagement as factors in rewards. Some countries are not eligible, so check availability in the app. Keep creating long-form, high-retention content to maximise rewards after joining.
Step-by-step plan
Meet the age, follower and view requirements.
Open Creator tools → Creator Rewards Program.
Review the program terms carefully, then apply.
Create original videos over one minute.
Track qualified views and RPM in the dashboard.
Why this works
TikTok income comes from several stacked sources: the Creator Rewards Program for videos over one minute, LIVE gifts and subscriptions, TikTok Shop affiliate commissions, brand partnerships through TikTok One or direct outreach, and selling your own products. Each has its own eligibility rules, typically 18+, a follower minimum and an eligible country, and those rules change often, so check the Creator tools tab in your app for what your account can unlock today.
Common mistake to avoid
Joining and continuing to post 15-second videos. Only videos over one minute earn rewards.
Pro tip
Search value influences rewards, so build longer videos around questions people type into TikTok search. Searchable, evergreen topics keep earning qualified views long after posting.
Check it before you post
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