You create a creator media kit by assembling a short, visual document, usually one or two pages, that tells brands who you are, who your audience is, how your content performs and what partnerships you offer. A media kit makes it easy for brands to evaluate fit quickly.
Include a brief bio and niche, platform handles, follower counts, average views, engagement rate, audience demographics (age, gender, location), examples of past brand work with results, content formats you offer and contact details. Update it monthly. Some creators include rates; others share them on request.
Step-by-step plan
Write a short bio describing your niche and style.
Add platform stats: followers, average views and engagement.
Include audience demographics from analytics.
Showcase past brand work and results.
List services and contact details.
Example: a creator’s media kit highlights a campaign that drove 400 discount-code uses. Brands cite it when booking new partnerships.
Why this works
Platform payouts are usually the smallest slice of a creator's income. Most full-time creators earn from brand sponsorships, user-generated content for brands, affiliate commissions, digital products, coaching and memberships, with ad revenue on top. Brands pay for trust and results in a specific audience, not raw follower counts, so a focused niche with strong engagement can out-earn a much larger general account. Diversifying protects you when an algorithm or program changes.
Common mistake to avoid
Filling the media kit with vanity metrics only. Brands want engagement and audience fit.
Pro tip
Include one short case study, such as a campaign that drove sales or sign-ups. Results are more persuasive than follower counts.
Check it before you post
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